Industry
Accelerators
Community Action Project
Tourism & Hospitality
Digital Marketing Practices for Scottish Tourism & Hospitality Businesses
The goal of this accelerator is to incubate and deploy technology innovations that grow Scotland's tourism sector.
From simple web sites through travel marketplaces to Augmented Reality, there are a plethora of technologies and innovations that tourism companies can harness to boost their business.
Our accelerator will provide an ongoing showcase of these innovations, documented into an action plan that details a strategy to adopt and apply them, covering:
- Social Content Campaigns - From the ‘Outlander Effect’ to Chinese “Micro-dramas” – Harnessing Viral Media Marketing to Boost Scottish Digital Tourism.
- National Crypto Tourism Payment System - Scotland can emulate the technology innovations of pioneers like Bhutan to tap into the massive 'crypto tourism' market.
- Metaverse Virtual Reality - An immersive digital layer where tourism experiences can be explored in revolutionary ways, such as 'Metinburgh', a project to map Edinburgh Castle and othe landmarks into a VR world.
