Tourism
From simple web sites through travel marketplaces to Augmented Reality, there are a plethora of technologies tourism companies can harness to boost their business.
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Action Projects
Scotland’s Path to Global Leadership in 21st Century Tourism
Scotland can lead 21st-century tourism by leveraging its landscapes, heritage, and hospitality for sustainable, high-value experiences. The STA urges new…
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Industries
Scottish Tourism Alliance: Holyrood Election Manifesto 2026
Exploring the five critical realities from the manifesto that will determine if Scotland can bridge the gap between its natural…
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Action Projects
Reviving Scotland’s Heroes: Augmented Reality Transforms Lanark into a Living Chapter of William Wallace’s Legend
In Lanarkshire, the Wallace Trail uses the "Scotland Alive" AR app to bring William Wallace's legend to life. Visitors explore…
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Action Projects
Boosting Scotland’s Tourism and Hospitality: Harnessing the Power of Influencer-Generated Video Media
Research shows that 80% of travelers watch online videos while researching vacations, and videos generate 1,200% more shares than text…
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Action Projects
Exploring the Potential for Augmented and Metaverse Virtual Reality Adoption in Scottish Tourism
The potential for AR and Metaverse VR in Scottish tourism is immense, offering ways to innovate while preserving heritage.
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Industries
Edinburgh Murders! A Tourism Marketing Plan for Edinburgh, With a Deadly Twist…
Edinburgh After Dark: Turning True Crime into Travel Gold on YouTube.
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Industries
From the ‘Outlander Effect’ to Chinese “Micro-dramas” – Harnessing Viral Media Marketing to Boost Scottish Digital Tourism
Scotland's heritage offers a goldmine of what is truly valued most in today's online world - Storytelling that stimulates the…
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Industries
The Rise of TravelTech: Revolutionizing the Way We Explore the World
A showcase of technology innovations and Scottish pioneers at the heart of the future of tourism experiences.
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Industries
Metinburgh! A Vision for Metaverse Digital Tourism in Scotland
The Metaverse ushers in an immersive digital layer where tourism experiences can be explored in revolutionary ways.
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Case Study
Succeed with Stampede – Montpeliers Group Boosts Customer Engagement AND Saves Staff Time
Stampede enables busy Edinburgh brasserie to quickly and easily capture dining experience feedback.
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