Virtual Scotland
Metaverse and Augmented Reality Strategies for Scottish Digital Tourism
Scotland’s tourism industry, valued at around £11 billion annually, thrives on its rich heritage, stunning landscapes, and iconic landmarks like Edinburgh Castle, Loch Ness, and the Highlands.
In this modern digital era technologies such as Augmented Reality (AR), Virtual Reality (VR), and the emerging Metaverse offer new avenues to enhance visitor experiences, expand reach, and drive economic growth.
The potential for AR and Metaverse VR in Scottish tourism is immense, offering ways to innovate while preserving heritage. With growing markets and successful pilots, Scotland can position itself as a digital tourism leader, blending its timeless appeal with cutting-edge technology to attract a global audience.
