Industry
Accelerators
Industry Accelerators | Digital Tourism
Scottish Digital Tourism Strategy
An industry accelerator to grow Scottish tourism SMEs and develop world leading TravelTech innovations and startups.
Scotland’s tourism industry, valued at around £11 billion annually, thrives on its rich heritage, stunning landscapes, and iconic landmarks like Edinburgh Castle, Loch Ness, and the Highlands.
In this modern digital era technologies such as Augmented Reality (AR), Virtual Reality (VR), and the emerging Metaverse offer new avenues to enhance visitor experiences, expand reach, and drive economic growth.
This accelerator explores how Scotland can leverage these technologies, and co-ordinates industry campaigns to promote the sector:
Viral Social Campaigns
Organize and promote inspiring social media content campaigns to showcase Scottish venues, regions and businesses to potential visitors from around the world.
Technology Innovations
Pioneer a national payment ecosystem, mirroring Bhutan's trailblazing model, to unlock the burgeoning crypto-traveler economy.
The Digital Tourism Accelerator harnesses cutting-edge technologies—from intuitive websites and dynamic travel marketplaces to Augmented Reality wonders—to propel Scottish travel businesses into a thriving digital frontier.
News & Insights
Industry news and strategic insights, and update reports for this accelerator
Read the article series.
Scotland’s heritage offers a goldmine of what is truly valued most in today’s online world – Storytelling that stimulates the mind and soul.
A showcase of technology innovations and Scottish pioneers at the heart of the future of tourism experiences.
Scotland can emulate the technology innovations of pioneers like Bhutan to tap into the massive ‘crypto tourism’ market.