Industry
Accelerators
Industry Accelerators | Digital Media
Digital Media
Empowering Scotland's Next Generation of Global Storytellers
In an era where global audiences increasingly consume content through streaming platforms, YouTube channels, TikTok short-form videos, micro-dramas, livestreams, and emerging interactive media formats, Scotland stands at a pivotal moment to transform its rich storytelling heritage into a world-leading force in the next-generation creator economy.
Digital Media Scotland is a bold, forward-thinking industry development initiative designed to position Scotland as a global hub for innovative digital content creation.
Building on the foundations of Screen Scotland's Strategy to 2030/31 — which targets £1 billion in economic contribution from the screen sector — and recent investments in talent development, virtual production, and creative origination, this accelerator plan specifically targets independent content creators, emerging YouTubers, micro-drama producers, digital-first storytellers, and hybrid media entrepreneurs.
News & Insights
Industry news and strategic insights, and update reports for this accelerator
Read the article series.
Scotland’s heritage offers a goldmine of what is truly valued most in today’s online world – Storytelling that stimulates the mind and soul.
These are bite-sized episodic stories typically lasting 1-5 minutes per episode, designed for platforms like TikTok, YouTube Shorts and Instagram Reels.
Scotland can emulate the technology innovations of pioneers like Bhutan to tap into the massive ‘crypto tourism’ market.