Industry Accelerators | Digital Media
Digital Media
Empowering Scotland's Next Generation of Global Storytellers
In an era where global audiences increasingly consume content through streaming platforms, YouTube channels, TikTok short-form videos, micro-dramas, livestreams, and emerging interactive media formats, Scotland stands at a pivotal moment to transform its rich storytelling heritage into a world-leading force in the next-generation creator economy.
Digital Media Scotland is a bold, forward-thinking industry development initiative designed to position Scotland as a global hub for innovative digital content creation.
Building on the foundations of Screen Scotland's Strategy to 2030/31 — which targets £1 billion in economic contribution from the screen sector — and recent investments in talent development, virtual production, and creative origination, this accelerator plan specifically targets independent content creators, emerging YouTubers, micro-drama producers, digital-first storytellers, and hybrid media entrepreneurs.
